KROST TEAMS UP WITH FILA ON NEW SNEAKER
Krost has teamed up with Fila for the release of its newest footwear silhouette, the Renno sneaker. The new design combines nods from Fila’s running and performance history with present-day streetwear designs.
Designed in a navy, white and gray colorway, the Krost x Fila Renno was crafted in recycled leather, mixed with materials including nylon, suede, and ripstop mesh. The sneaker is anchored by Fila’s Energized midsole cushioning for added comfort and completed with a mesh-covered midsole.
“Collaborating with such an iconic brand to produce a never before seen silhouette was an incredible milestone for Krost and a significant personal achievement for me, as I grew up seeing my grandfather wear the iconic Fila tracksuits everywhere he went,” said Samuel Krost, founder and creative director of Krost.
The style is highlighted in a unique campaign developed by Samuel Krost, which features activists committed to resolving various social issues from seven different organizations such as Food Bank for New York, BK Community Fridges, March For Our Lives, The National Alliance on Mental Illness, Stomp Out Bullying, Encourage Kids Foundation, Freedom March NYC, The Descendants, and advocates committed to the LGBTQ+ Empowerment Movement.
“The goal of the Krost campaign is to highlight the impact of various youth-leaders and bring attention to their causes,” Krost added. “By shedding light on these important initiatives, the hope is to encourage this generation to get involved and create similar change.”
The objective is to dive deeper into the brand’s story by highlighting the activists who develop and form these powerful movements. Krost views the collaboration with Fila as an opportunity to tell a comprehensive story that emphasizes the immense role unity plays in accomplishing real and meaningful change in the world.
To further push this message, Krost highlighted individuals who are making a real difference through their advocacy, activism, and various grassroots level initiatives. The brand believes that the progressiveness and success of our society can only be achieved through the unconditional support of our friends. The collaboration aims to support each organization through 10 percent of Krost x Fila Renno sale proceeds as the support of community organizations is a key tenet of Krost’s ethos.
The Krost x Fila Renno is limited to 100 pairs, priced at $118, and is now available exclusively on krostnewyork.com.
