by John Russel Jones

Global streetwear brand Ksubi teamed up with basketball players Dyson Daniels and Ochai Agbaji to celebrate the forthcoming announcement of the NBA Draft last week at its store in New York City’s SoHo. Cultural players in streetwear, music, and art, as well as family and friends of Daniels and Agbaji, gathered tonight at Ksubi’s flagship SoHo store to celebrate two of the brightest stars in the 2022 draft class.

Event attendees included: basketball players Dyson Daniels, Ochai Agbaji, Scoot Henderson, Rod Strickland; former NFL player and chef Rian Wallace; DJ and designer Vashtie; musicians Millyz, Clip, SURF GANG; influencers Ama Elsesser, Lexi Wood, & Remi Lewis

“The NBA tunnel walk has become the modern day runway show. With fashion and ballers so intrinsically linked, this event gave the opportunity for Ksubi to support the next generation of talent. Ochai and Dyson and their families have sacrificed so much to get to this position, and we wanted to acknowledge those efforts and celebrate this huge next step in their careers,” says Craig King, CEO, Ksubi

Projected to be amongst the top picks of the draft, Daniels and Agbaji represent a new generation of bright talent in the NBA. An NCAA champion and crowned Most Outstanding Player of the tournament, Agbaji has garnered a significant amount of attention over his season with the Kansas Jayhawks. Sharing Ksubi’s own heritage and hailing from Australia, Daniels joins the draft lottery as a top pick after just one season for G League Ignite. “Growing up in Australia, I have a lot of love for Ksubi. It feels exciting to celebrate this milestone with the support of an Australian brand that has also made it big internationally,” said Dyson Daniels.

Originally founded in Sydney, Ksubi has grown into a globally recognizable and notorious streetwear brand. Known for its distinctive denim, the brand is one of the fastest growing denim brands in the US and stocked amongst some of the world’s most noted fashion retailers.

The party marked the return of events at Ksubi’s flagship store located at 26 Greene Street, which has played host to parties for names such as rapper Travis Scott and street artist Hidji, and attended by guests including A$AP Rocky. Music for this evening’s event was provided by model, entrepreneur and DJ Yazmine Rosario, with drinks provided by Casa del Sol.