Footwear and lifestyle brand UGG has unveiled their second UGG Collective campaign for Fall/Winter 2017. The global marketing program features a cast of real Californians, who highlight the diversity and spirit of the brand. The campaign stills and videos will live globally in digital, print and UGG store window displays.
The brand campaign, which features a variety of California locations, was shot by photographer Frederic Auerbach and videographer Kauai Moliterno and produced by HDF.LA under the creative direction of Jessica Wells. The rock band Cold War Kids provided the soundtrack for all of the brand campaign videos.
Among the personalities represented in the campaign are award-winning film and television actor Kyle MacLachlan, who is best known for his role as FBI agent Dale Cooper in David Lynch’s groundbreaking TV series “Twin Peaks.” His many other credits include the TV series “Desperate Housewives,” “How I Met Your Mother,” “Portlandia, and “Sex and the City.” His numeros film credits include “Blue Velvet,” “The Flintstones,” and “Hamlet.”
Other personalities selected by UGG include Sonic Youth co-founder Kim Gordon, musicians Fletcher and Wyatt Shears of the Orange County-based band The Garden, photographer Zachary Michael, artist, Uzumaki Cepeda, fashion model Lola O’Donnell, surfer and business woman Hanalei Repontyand model Daniel Hivner.