L.l. bean partners with maine office of tourism on quarterly magazine

by Brian Lipton

Global outdoor lifestyle brand L.L. Bean has partnered with the Maine Office of Tourism to create “Chasing the Sun,” an issue of the award-winning The Maine Thing Quarterly, an immersive, media-rich digital publication that allows readers to step into a part of Maine’s culture and lifestyle.

In the issue, a group of six friends who were selected for their adventurous spirit are outfitted in clothing and gear from L.L.Bean, and go off to explore the state with little-to-no preparation. Using documentary-style photography and video footage of the friends’ adventures, the group documented their experiences from fly fishing on the Royal River to hiking up Tumbledown Mountain, really living each one-of-a-kind Maine moment.

“We wanted to capture the state’s spirit of adventure and wanderlust by aligning ourselves with a like-minded brand, and through their distribution channels, reach a new audience. This piece showcases Maine as a true adventure destination with a rich sporting heritage and long history of guiding and outfitting our visitors,” said MOT Director Carolann Ouellette.

“We also wanted to show how a group of friends can embrace a destination and be changed by it; how sharing an experience can tell a story. This project’s goal was to capture real moments in Maine to inspire folks to come here and do the same thing,” added Ouellette.