Global outdoor lifestyle brand L.L. Bean has partnered with the Maine Office of Tourism to create “Chasing the Sun,” an issue of the award-winning The Maine Thing Quarterly, an immersive, media-rich digital publication that allows readers to step into a part of Maine’s culture and lifestyle.
In the issue, a group of six friends who were selected for their adventurous spirit are outfitted in clothing and gear from L.L.Bean, and go off to explore the state with little-to-no preparation. Using documentary-style photography and video footage of the friends’ adventures, the group documented their experiences from fly fishing on the Royal River to hiking up Tumbledown Mountain, really living each one-of-a-kind Maine moment.
“We wanted to capture the state’s spirit of adventure and wanderlust by aligning ourselves with a like-minded brand, and through their distribution channels, reach a new audience. This piece showcases Maine as a true adventure destination with a rich sporting heritage and long history of guiding and outfitting our visitors,” said MOT Director Carolann Ouellette.
“We also wanted to show how a group of friends can embrace a destination and be changed by it; how sharing an experience can tell a story. This project’s goal was to capture real moments in Maine to inspire folks to come here and do the same thing,” added Ouellette.