For the collection, Lacoste collaborated with The Pantone Color Institute to launch a unique color inspired by the Everglades – “Forevergreen by Lacoste.” The French sportswear brand also designed a custom logo featuring its signature crocodile in Everglades habitat and has dedicated its “Forevergreen by Lacoste” color and capsule collection to The Everglades Foundation. A portion of the proceeds from the collection’s sales will support the Foundation’s mission to restore and protect the Everglades through science, advocacy, and education.
“We have enjoyed a long-standing partnership with Lacoste,” said Eric Eikenberg, CEO of The Everglades Foundation. “This partnership to support our mission to restore and protect one of the most unique ecosystems in the world speaks to Lacoste’s lasting commitment to the environment.”
The “Forevergreen” color is a vibrant green shade that pays tribute to America’s Everglades, which is home to 2,000 unique species of plants and animals, more than 70 of them are federally threatened or endangered. Among other things, the Everglades is the only place on earth where alligators and crocodiles coexist.
Besides protecting Florida’s coastlines against sea-level rise and providing a buffer against storms, the 3-million-acre Everglades ecosystem, once restored, will help mitigate the effects of climate change by sequestering atmospheric carbon year-round. The Everglades also provides the water for nearly 9 million residents of South Florida and 50 million visitors annually.
The collection, which retails between $60 and $110, is now available on lacoste.com and at select Lacoste boutiques in South Florida.