French clothing company Lacoste has hired Jeff Wheeler as its new vice president of wholesale, effective immediately. He succeeds Todd Bernstein, who left the company.
Before joining Lacoste, Wheeler most recently worked for Ralph Lauren, where served as the vice president of sales for the brand’s golf and tennis divisions.
Wheeler, originally from Connecticut, attended Boston College, where he graduated with a degree in finance. He started his career in sales in the Boston area with Fiji Water and made the move back to Connecticut to work in apparel sales at Vineyard Vines as the vice president of sales for specialty stores, department stores, golf and tennis.
Wheeler joins the U.S. leadership team at Lacoste and reports directly to Joëlle Grunberg, president and CEO of Lacoste North America.