Lacoste Presidents Cup
by Stephen Garner

Lacoste Presidents CupAfter announcing a partnership earlier this year naming French sport-inspired premium casual wear brand Lacoste as the official apparel provide of the Presidents Cup, the brand joined Presidents Cup leadership to officially unveil the team uniforms at the 2017 PGA Merchandise Show. This marks the earliest in Presidents Cup history the uniforms have been finalized and unveiled, as Lacoste becomes the first apparel partner to outfit both teams and tournament VIPs.  The 2017 Presidents Cup takes center stage at Liberty National Golf Club in Jersey City, New Jersey, September 26-October 1.

Both teams will have the uniforms not only throughout the seven days of practice and competitive rounds, but also for opening and closing ceremonies. Working closely with Presidents Cup captains Steve Stricker and Nick Price, each team’s uniform collection includes polo shirts, golf sweaters, outerwear, golf pants and blazers, and all will be embroidered with the iconic golf Presidents Cup trophy and corresponding team flag.

The International Team players will don blue and gold as the prominent colors to mirror their Presidents Cup team flag, while the U.S. Team’s collection draws its inspiration from the American flag and features a patriotic red, white and navy blue color palette.

Lacoste Presidents Cup“I tried to keep a lot of the younger guys in mind when selecting the uniforms and tried to match what the guys are wearing these days,” said U.S. Team Captain Stricker. “As a result, we incorporated white pants for both practice and competition days and also focused on making the total uniform package feel very American with red, white and blue. We also matched the material of the shirts to the performance style that all of the guys like today – many who tried on the Lacoste uniforms at Bethpage Black and really liked the fit and wear-ability.”

“Lacoste is proud to partner with the PGA Tour on the Presidents Cup. The uniforms we created in collaboration with the Presidents Cup captains are a reflection of Lacoste’s sporting heritage and expertise,” added Thierry Guibert, group CEO for Lacoste. “Our partnership with a prestigious tournament like the Presidents Cup will help us reinforce our sports heritage in North America, which is a key region for our brand.”

The uniform collections will be available for purchase onsite at the Presidents Cup in the merchandise areas and the new Fan Experience area at the Oculus. In addition, fans can visit Lacoste boutiques in the United States, as well as