by Stephen Garner

Laird HamiltonRecently launched performance-based brand Laird Apparel LLC has set out to help make shopping and choosing products in the athleisure category easier for men. Launching a club membership this month, the company will offer a limited subscription model to the first 100 applicants beginning mid-February. The quarterly program will offer key items in the collection and a limited-edition, exclusive item accessible to members only.

Preferred club members will receive a curated quarterly outfit including a top, bottom and hat from Laird Apparel’s Off Shore, Fitness or Lifestyle collection and a free limited edition hand screened t-shirt. The first capsule collection features the Laird Apparel long sleeve Breaker top, Mantis pant, Turtle cap and limited edition graphic t-shirt that reads “The Patient Fisherman…Gets The Big Fish”. The cost for the membership is $175.00 per quarter, but Club members will also receive 20 percent off Laird Apparel purchases online.

“Our goal with Laird Apparel is to create a collection that exceeds functional and performance demands by adding a contemporary edge,” said founder Laird Hamilton. “Having this membership program will provide us with invaluable feedback and will allow us to design and deliver product to our unique, core consumer.”

Laird Apparel Subscription