The busiest shopping day of the year is almost upon us. According to the International Council of Shopping Centers’ “Halo Effect” report, consumers plan to spend an average of $554.90 during the Thanksgiving weekend, $207.30 of which will be on holiday gifts. Not everyone will be buying from their couch either. An estimated 71% of shoppers will visit a brick and mortar shopping center or mall. Many retailers have been prepping for weeks, stocking up on inventory, buying ads, planning special events, and flooding social media with information. But if this isn’t you and you’re looking for some eleventh-hour ideas for bringing in more traffic this Black Friday weekend, take some ideas from other businesses that have had success drumming up business post-Thanksgiving. Read more at Forbes.