Late To The E-Commerce Party: What Marshalls, At Home And Others Got Wrong
At a time when many believe that e-commerce is eating the world and brick-and-mortar retail is dying a slow death, it may be hard to believe that some rather large retailers are just now exploring this new-fangled thing we call online shopping. Just two weeks ago, Marshall’s finally launched e-commerce. The off-price retailer is but one of the brands in the TJX portfolio that has approached the era of digital disruption at a snail’s pace. At Home Group, the value-oriented home decor chain that has nearly tripled its store count in the past five years, is at long last considering launching e-commerce in the face of competitive headwinds. They join a pretty long list of retailers, from Walmart to Pier 1 to TJMaxx, that were slow to fully embrace online shopping. Read more at Forbes.
