Le club launches new initiative to honor everyday heroes

by Stephen Garner

Le Club has debuted a new contest and campaign as a response to the COVID-19 pandemic. 

The Miami-based swimwear brand has launched the “Everyday Heroes Campaign,” which aims to acknowledge everyday heroes who are helping their communities get through the Coronavirus pandemic. These essential workers’ stories are given a bigger platform through Le Club’s marketing channels and they are also entered into a contest to win a much-deserved weekend escape in Miami.

Grand prizes include a two-night stay at the Cardozo Hotel South Beach; two round-trip coach airline tickets within the U.S.; a Le Club vacation wardrobe including two swim trunks, one cove rash guard, one linen shirt; and dinner for two at 26 Sushi & Tapas.

Here’s how it works. After receiving applications for nominees, the brand has narrowed down the selection to eighteen finalists. Through a portal on the brand’s landing page, Le Club invites people to learn more about the finalists and vote to select a winner.

Voting is open until Friday, July 31st.