by Stephen Garner

Le Tigre has just launched its new holiday 2019 marketing campaign.

The campaign, dubbed “New Retro”, features models Nicholas Allen, Flavia Zaguinia, and Myles Campbell against a neon background featuring the holiday 2019 Le Tigre collection.

For this season, the brand is showcasing knit sweaters made from soft blended yarns in bold primary colors, chenille tiger patches, and logo taping details made prominent on classic silhouettes fitted with modern trims to create a unique streetwear take on the classic category. 

The collection also plays with mixing wintery fabrics such as fleece with nylon overlays, Sherpa-lined hoods, and nylon puffer crossbodies. Rubber tiger logos and the chenille tiger logo continue throughout the collection and tees have been updated with a glossy silicone tiger print. Color blocking is also notable with pops of neon pink and green against black and grey.

“The Le Tigre holiday collection continues to build off of the brand’s success by mixing specialty fabrications and wintery trims with bold colors,” said Kathryn Sitarz, senior merchandiser at Le Tigre. “The neon chenille patches and bright green and blue Sherpa are stand out details sure to turn heads this season.”