by Stephen Garner

LedburyLuxury shirtmaker and menswear brand Ledbury is on the move.

The company has announced that it will be relocating its Richmond, Virginia headquarters to a new home at 315 West Broad Street in the city’s Arts District that will also include a new street-level retail flagship. The brand will relocate to the three-floor, 11,700-square-foot space in August, while the new store is slated to open in September. Ledbury’s West End store at 5710 Patterson Avenue will remain open.

At street level, the first-floor storefront will open to a 2,000-square-foot retail store. As with the current Richmond and Washington, D.C., locations, the store will act as a showroom and feature Ledbury’s full ready-to-wear collection, including shirts, blazers, sweaters, polos, pants and accessories. Customers will be able to browse and try on the full range of products, and store associates will help them place orders to be shipped directly to the customer’s home. The made-to-measure lounge and bespoke workshop will be situated at the rear of the first floor.

The second and third floors will be reserved for the Ledbury team’s offices, with dedicated areas for production, design, marketing, customer service and operations.

Ledbury“Our new West Broad Street headquarters is an opportunity for the complete Ledbury experience to come to life for our customers,” said Paul Trible, co-founder and CEO of Ledbury. “We are building out a striking flagship store, with a private made-to-measure lounge, outdoor courtyard and dedicated, free parking lot. Our Bespoke Production Workshop will move from our West End store to this new space, allowing our customers to watch our master-craftsmen constructing shirts right before their eyes as they shop. Upstairs, our hard-working team will come to work in a light-filled, open office space, which we hope will inspire and motivate.”

To lead design and architecture, Ledbury has enlisted SMBW, responsible for the Virginia Museum of Fine Arts expansion and Main St. Station renovation. To prepare for Ledbury’s arrival, the 315 West Broad Street building exterior is being restored to its original condition, while the building interior is being crafted to enrich the Ledbury experience.

“Broad Street has a long history as a bustling hub for retail and commerce in Richmond,” added Trible. “After a period of withdrawal, the neighborhood is roaring back, and Ledbury hopes to be an active participant in its continued renaissance. Many of our favorite galleries, restaurants and companies have moved into the area in recent years and have been working hard to revitalize the neighborhood. If we were merely looking for foot traffic, the numbers would tell us to move to Short Pump, but it is part of our mission that Ledbury be an active contributor to our community. We are excited to participate in the renaissance of The Arts District neighborhood by working with others to create a truly unique destination for Richmonders and beyond.”