LEE AND BE@RBRICK LAUNCH GLOBAL COLLECTION HIGHLIGHTING BUDDY LEE
Lee has announced a global collaboration with Medicom Toy, creator of BE@RBRICK dolls, for an apparel and figurine collection inspired by the iconic Lee mascot, Buddy Lee.
First introduced more than 100 years ago, the Buddy Lee doll has amassed a global following amongst pop culture, denim, and history aficionados. The Lee x BE@RBRICK collection captures the brand’s playful attitude embodied by Buddy, mixing BE@RBRICK’S design-driven mission with a nod to ’90s nostalgia.
“This collaboration feels like the perfect mesh of two global icons,” said Joe Broyles, Vice President of Global Collaborations, Lee. “The figurines are a new iteration of Buddy and will be great additions for denim fans and BE@RBRICK collectors. We love how the accompanying tees and jacket bring a wearable connection to these collectibles.”
The figurine is available in the 1000% – standing over two feet tall – size as well as a duo of the 400% and 100% styles. Each wears a denim overall and hat inspired by the heritage design Lee has been making for more than a century. The apparel consists of three tees and a denim jacket. Each tee features a different design of patches or screenprinted imagery of Buddy and his BE@RBRICK counterpart. Based on the iconic Lee Rider jacket, the denim jacket is an oversized fit and vintage wash with sewn on patches of Buddy. Pieces are available in sizes XS-XXL with prices at $45 for the tees to $185 for the jacket. The collectibles cost $800 for the large one and $200 for the duo.
The Lee x BE@RBRICK collection is available at Concepts stores in Boston and New York City and online, as well as on Lee’s owned sites and stores in Europe, North Carolina, and Asia.
