I love your passion for the business and I agree with you that so many of the recent changes in the industry do not bode well for independent stores. Kudos to you and your team for hanging in there, for intensifying your customer service and for focusing on fashion brands that don’t sell direct to consumers. I think it’s a winning formula that will likely ensure your survival.
That said, how can I as editor of MR magazine reprimand those vendors that have chosen to sell direct? Unfortunately, there are too few sizable menswear independents left in America on which to base a business. Selling directly to consumers is a far more profitable venture for these brands and the only way many of them can stay afloat. It’s not right, it’s not fair, but it’s simply the way things are. I wish we could go back to those good old days but since we can’t, let’s just continue to innovate, and do what we do better than it’s ever been done. That’s our strategy on MR magazine and you, apparently, are doing just that in your store.
My prediction: after too many months/years of shopping online, consumers will crave some personal contact, some genuine attention from sellers who truly care.
Please share with us your insight into current business affairs, we love hearing from you! See Mr. Rose’s letter original letter here.