by Stephen Garner


Levi Strauss & Co. has appointed Roy Bagattini executive vice president and president of Levi Strauss Americas, effective June 1.

In his new post, Bagattini will be responsible for leading the company’s largest commercial operations, spanning all brands and channels across the United States, Canada, Mexico, Brazil and the balance of Latin America. Bagattini will continue to report to president and CEO Chip Bergh.

Bagattini previously served as executive vice president and president of the company’s Asia, Middle East and Africa operations. Under his leadership, the region has consistently delivered outsized growth, strengthened its customer relationships and attracted blue-chip talent.

Bagattini joined the company in 2013 with more than two decades of experience as a senior leader at global consumer goods and beverage companies. He led turnarounds at several companies and drove exponential growth in emerging markets. He has lived and worked all over the world, including the U.S., Europe and Asia. Prior to joining Levi’s, Bagattini was senior vice president for Asia and Africa at Carlsberg, where he was responsible for the group’s Asia strategy and was credited with the company’s significant growth in that region.

“Roy is a proven leader, a global citizen and an inspiring manager who excels at execution. During his time at Levi Strauss &Co., he has consistently driven significant growth and turned around underperforming parts of our business,” said Chip Bergh, president and CEO. “As we focus on accelerating profitable growth, we must reach our full potential in our biggest and most important region. Roy’s proven track record gives me great confidence, that with his leadership, we will unlock the company’s full potential in our largest market.”