Levi’s perfects its wearable tech in updated trucker jacket with google

by Stephen Garner

Imagine a piece of clothing with tech built into the fabric providing an ever-expanding toolkit of abilities accessible by simple gestures. The Levi’s Trucker Jacket with Jacquard by Google can do just that.

Thanks to built-in Jacquard smart technology and software upgrades you can expect your jacket to do even more over time. For fall 2019, Google’s technical expertise will be offered within the classic style of the iconic Levi’s Trucker Jacket.

Offered in both men’s and women’s Classic Trucker and Sherpa Trucker styles, it seamlessly merges design with the technology of Google to enhance everyday experiences. This wearable innovation is easy to use; a few simple hand gestures will keep you connected while you’re on the go. You can even assign different abilities to different actions and alerts.

As with the original version of the Jacquard-equipped Levi’s Trucker, this new version features an ever-expanding range of abilities, accessible via gestures on the cuff that are conducted through the Jacquard Tag, which is smaller than a stick of gum. Wearers can access navigation, rideshare apps, weather and traffic reports, messaging, music, and more. And new features will be added regularly—both to versions 1.0 and 2.0 of the jacket, meaning your Levi’s Trucker with Jacquard will only get better with age.

“We’re excited to continue this journey with our partners at Google ATAP,” noted Paul Dillinger, VP of global product innovation at Levi Strauss & Co. “Two years after we first launched Jacquard – the technology has become smaller and more discrete, more affordable and with more useful. But the premise and purpose remain the same: you can keep your phone in your pocket and your eyes on the world around you, staying connected without being distracted.”

The Levi’s Trucker with Jacquard by Google will retail at $198 for the Classic Trucker and $248 for the Sherpa Trucker—available at select Levi’s stores and at Levi.com starting October 3rd.