For fall/winter 2019, Levi’s has partnered with Netflix’s hit series Stranger Things on a capsule collection that will include products for both men’s and women’s.
Working directly with the Stranger Things wardrobe team on their third season, Levi’s leveraged their extensive archives to help round out period-correct costuming for a wide range of characters in the show. The new season is set in 1985, a time when the Levi’s brand’s massive imprint on culture and everyday style was as significant as it is today. The Levi’s design team also worked with the show’s costume designers to create special, authentically replicated Levi’s looks for two fan-favorites on the show: Eleven and Dustin. Not only will these full looks appear in the show, but they’ll also be available for purchase as part of this summer’s special edition Levi’s x Stranger Things collection.
The two in-show looks include the Aztec Print Shirt and the El Pleated Jean worn by Eleven, and the Trucker Cap and graphic Camp Know Where Ringer Tee worn by Dustin. In addition, there will also be a range of pieces that celebrate various elements of the show. Tees and sweatshirts with Stranger Things graphics and phrases, jeans and Truckers with hi-res character images, special edition Levi’s sundries, like upside down patches and red tabs (a nod to the “Upside Down”, of course), and a one-of-a-kind Levi’s Batwing tee that uses the Stranger Things title graphics.
“Stranger Things – when this opportunity slid across my desk, my nose started to bleed,” said Jonathan Cheung, SVP of Design Innovation at Levi’s. “Getting to visit the set and work on some of the costumes with their amazing designers was another level of collaboration.”
To launch the new capsule, the two teams partnered on a campaign that features the collection shot throughout the famed Starcourt Mall, the set and primary backdrop of Stranger Things Season 3.
Levi’s x Stranger Things is now available in stores and on Levi.com ahead of the season three premiere on July 4th.