levi's pride
by Brian Lipton

levi's prideSan Francisco-based Levi’s has announced details for the fourth installment of its limited edition Pride collection, which will launch in the United States in May.

The collection’s inspiration is “Fight Stigma,” which will be emblazoned across cotton tees and cotton tanks. Other items will include a “Silence=Death” Trucker jacket (with a front patch that says Fighting Stigma), as well as a selection of shorts, tees, a cap and bandanna that feature the rainbow symbol that is now synonymous with the LGBTQ movement.

“Fighting stigma on any level is important. And we feel that it is our responsibility to stand up for the issues of our time,” said Grant Barth, the company’s CMO. “Levi’s has always been on this journey: doing the right thing, standing up for the values and giving everyone a voice.”

A portion of the proceeds from this collection will benefit the Harvey Milk Foundation and Stonewall Community Foundation.