Levi’s Vintage Clothing Readies Limited-Edition “Inside-Out” 501 Jeans

Levi’s Vintage Clothing, a collection that revisits retro pieces from the Levi’s Archives, is releasing a special “Inside-Out” take on the classic 501® jeans. As a teenager, former Levi’s CEO Bob Haas noticed that the reverse side of denim had an interesting silverfish hue. “I asked my father (then Levi Strauss & Co.’s president) if the company had ever thought of making jeans out of reverse-side denim,” Bob recalls in a press release, “and he said that they hadn’t.” Read more at Hypebeast.