LG AND JEFF STAPLE SHOWCASE NEW LIFESTYLE TRENDS IN THE CREATOR’S ROOM AT CES 2023
LG Electronics (LG) is partnering with Jeff Staple, the famed New York-based designer known for his streetwear brand STAPLE, and his creative agency Reed Art Department, as well as for numerous, high-profile collaborations with sneaker and fashion brands, to present the Creator’s Room at CES 2023. Designed in conjunction with Staple and bearing his distinctive sensibilities, the Creator’s Room is a curated ‘living space’ fitted with stylish objects, artwork, and LG’s latest lifestyle solutions.
Inside LG’s booth at CES, the Creator’s Room perfectly illustrates how the company’s premium home appliances can blend in with and enhance any lifestyle. The space also shows off the unique aesthetic that has made Jeff a favorite of streetwear fans and ‘sneakerheads’ and includes some of his most cherished items, such as limited-edition sneakers, figurines, and art books.
Supporting Jeff’s passion for shoes and adding to the hip, young vibe of the exhibit is a double row (2 x 5) of the LG Styler ShoeCase, a space-friendly solution for storing, displaying, and caring for limited-edition footwear. Also featured in the space is the LG Styler ShoeCare, which leverages LG’s TrueSteam technology to keep shoes fresh and looking their best. Additionally, both cutting-edge products reflect the company’s commitment to good ESG management, as their gloss exteriors are made entirely from recycled plastics.
All of the state-of-the-art appliances showcased in the Creator’s Room are compatible with the LG ThinQ app, which provides access to a range of features and personalized services that help create a more convenient and customized user experience. For example, the app can be used to change the color of the refrigerator with MoodUP, which features LED door panels with more than 190,000 possible color combinations. The app also makes it possible to change the image displayed on the ARTCOOL Gallery air conditioner’s integrated LCD screen, select different lighting colors and effects on the ShoeCase, or remotely control the ShoeCare.
“Designed in partnership with the legendary Jeff Staple, the Creator’s Room introduces the tailored lifestyle that can be achieved through LG’s new concept lifestyle solutions,” said Sookie Roh, vice president and head of LG Electronics Home Appliance & Air Solution brand communications. “We will continue to create aesthetically- and technologically-sophisticated solutions delivering a more customized user experience and a better life at home.”
From January 5-8, visitors attending CES 2023 will have the opportunity to experience LG’s exclusive Creator’s Room collaboration with Jeff Staple and all of the company’s latest lifestyle innovations at the LG booth (#15501, Las VegasConvention Center, Las Vegas).
