by Stephen Garner
Getty Images

Liberty Fairs has found its home for its inaugural Los Angeles show this August in collaboration with L.A. Men’s Market. The trade event will take place at the Capitol Milling Building in downtown L.A. on August 4th and 5th.

Known as “Liberty West,” the new show is an opportunity for the company to transition away from Las Vegas and embrace a new trade experience in Los Angeles. Liberty says it’s on a mission to create the ultimate fashion destination on the West Coast with the launch of this show.

The company chose the Capitol Milling Building, located at 1231 N Spring Street, because of its historical and cultural significance to Los Angeles. The space is newly remodeled and reinvented, and provides retailers and brands both an indoor and outdoor space that will allow the brands to showcase their collections in a unique way. Participants can expect to see an unconventional-style show.

Liberty also noted that it will showcase an assortment of diverse brands across various categories such as Pendleton, Fjallraven, Primitive, Bobblehaus, Serge Blanco, 7 For All Mankind, Robert Graham, Kappa, The Hundreds, Psycho Bunny, Paraboots, and many more.

Throughout the event, guests can expect a number of activations including The Grove powered by Come Back Daily, an experiential pop-up CBD wellness center featuring a curated selection of premium CBD brands; The General Store curated by Travis Weaver of Manready Mercantile, a one-stop-shop of specialty items including homewares, apothecary brands, and small-batch goods alongside well-crafted clothing brands; and The LibertyLIVE stage that will bring conversations from URL to IRL, spanning topics ranging from getting into retail, brand collaborations, building an audience, and more.