Liberty fairs to team up with l.a. men’s market on next virtual marketplace

by Stephen Garner

Liberty Fairs will team up with LA Men’s Market next season for its upcoming digital trade show. The two men’s tradeshows will join forces online in an effort to promote cross-collaboration during uncertain times in retail and work together to create an easier experience for retail buyers.

Liberty Fairs is again partnering with wholesale platform Joor to bring the digital format to life and allow buyers and brands to transact directly online. The show will run for a four-week period beginning on February 9th, 2021, in lieu of Liberty Fair’s New York and Las Vegas-based tradeshows.

“Above all this year, we want to serve our industry by forming partnerships that help make our retail audience’s jobs easier,” said Edwina Kulego, VP of Liberty Lifestyle & Fashion Fairs. “We have always admired the curation and brand relationships that LA Men’s Market has fostered. And, with Liberty typically geared towards fall and spring markets; and LA Men’s typically focused on summer and holiday markets, this makes for the perfect collaboration for our collective base of buyers.”

Photo courtesy of Liberty Fairs

“We respect Liberty Fair’s community and forward-thinking,” added Sannia Shahid, sales director of LA Men’s Market. “We both share similar values and have the same goal. We want to bring the industry together and make it easier to get business done in one place.”

This partnership builds on a successful series of Liberty Lifestyle & Fashion Fairs events powered by Joor during the summer and fall seasons, including Cabana, Capsule, and Liberty Men’s. Liberty Fairs’ and LA Men’s Market combined audiences and Joor’s network of over 200,000 curated retailers come together to form a powerful community where wholesale business can thrive even without physical events.

Launched earlier this year, Joor Passport is intended for the current market conditions of restricted travel as well as the post-pandemic era when physical events resume. It centralizes the tradeshow and fashion week experience by creating a one-stop-shop for users: one place to upload data, one website to visit, one app to download, and one comprehensive experience.


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