by Stephen Garner

LiverpoolDenim and sportswear brand Liverpool has announced the launch of its first men’s denim collection.

Known for its top-selling women’s line and technical innovations that fit, flatter and perform, Liverpool has won raves from shoppers at retailers including Nordstrom, Von Maur, Bloomingdale’s, Dillard’s and over 1,500 specialty boutiques. The company will showcase the new men’s line at the upcoming Stitch Las Vegas, LA Men’s Market and by appointment only at its New York showroom located at 530 7th Avenue.

Crafted with the ultimate attention to detail and quality, the men’s collection utilizes Liverpool’s advanced comfort stretch denim with Coolmax technology to ensure every pair feels like a custom fit. Men can choose from slim and relaxed straight legs, in inseams 30”, 32” and 34” with waist sizes 29”-42” allowing men to find the perfect proportion and balance.

“We are fit fanatics committed to delivering the absolute best looking and most wearable jeans in the ever-changing denim market,” said Ron Perilman, co-founder and president of Liverpool.  “Shoppers have fallen in love with our women’s line and we’re excited to bring our trend-forward design, cutting-edge fabric technology and uncompromising value to the men’s market as well.”

“As every retailer knows, denim shoppers have become extremely discriminating in their purchases, demanding unparalleled performance, consistent fit and value from their jeans,” added Jill Perilman, design director at Liverpool. “The ultimate jean is the one that looks best on you and with the launch of our new men’s line we’re making it easy for the style-conscious man to find jeans they can fall in love with.”

The men’s collection is currently available at and will roll out to major department stores that currently offer its women’s collection with the addition of men’s specialty stores across the country.