International trade show and events company Informa has named Lizette Chin its new president of menswear. She will be charged with the growth and evolution of the company’s men’s trade shows, Project and MRket. Editor’s Note: The Project and MRket shows are now part of Informa after the British events firm purchased UBM for more than $5 billion in January.
Chin started her career in the trade show business working with Elyse Kroll at The Collective/ENK. From there, she moved to Business Journals as advertising director, overseeing ad sales for MR magazine. She also led a small team in launching the MRket show, which quickly grew from a friendly group of menswear exhibitors to a powerful venue to which retailers and manufacturers showed tremendous loyalty.
With her strong emphasis on customer service, Chin added a warm and welcoming touch to an otherwise corporate environment. With her profound knowledge of the menswear industry, she was able to attract the right exhibitors and connect them to the right retailers, thereby helping stores and suppliers enhance their businesses.
What’s more, while running the MRket show, Chin also took on the role of publisher of MR magazine, where she used her creative talents to redesign the publication to widespread acclaim. She moved on to UBM with its purchase of Business Journals, and then worked her magic at Liberty Fairs, where she served as vice president of Quest — a special sartorial section within the show.
“I’m honored and thrilled to be rejoining UBM/Informa,” Chin told MR. “As president of menswear, I’m in a position to affect change that the menswear industry is looking for; it’s a mission my colleagues and I are passionate about. Over the course of my 20+ years in this business, it has been and always will be a customer-first mentality so I’m looking forward to strengthening and evolving our relationships with the brands and attendees. As the menswear business continues to evolve in order to keep up with changing consumer behaviors, our mission is to produce global menswear events that encompass well-curated brands and forward-thinking initiatives that create success and help solve the challenging albeit exciting opportunities facing men’s fashion today.”