by MR Magazine Staff
Edward Crutchley

The British Fashion Council (BFC) announced that its upcoming fashion week, London Fashion Week Men’s — originally slated for June 12 through 15 — will now be entirely digital. It will also drop the “Men’s,” instead pivoting to a “gender-neutral platform” that covers menswear and womenswear. With that change, designers that want to participate in London Fashion Week can choose when they showcase their new collections, either in June or in September, per the BFC.

The digital platform will relaunch for both trade and consumer audiences. The refreshed website will serve as a meet-up point, offering interviews, podcasts, designer diaries, webinars, and digital showrooms, giving the opportunity to designers to generate sales for both the public through existing collections and the retailers through orders for next season’s products.

“The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this,” said Caroline Rush CBE, chief executive at BFC. “The other side of this crisis, we hope will be about sustainability, creativity and product that you value, respect, cherish. By creating a cultural fashion week platform, we are adapting digital innovation to best fit our needs today and something to build on as a global showcase for the future.”