How Long Will You Wait For A Shopping Website To Load?

by MR Magazine Staff

How long will you wait for a website to load before you give up and go somewhere else? Ten seconds? Twenty seconds? Apparently, nearly half of us won’t wait even three seconds. If a shopping website doesn’t load its content within that time, many of us are so impatient we’ll immediately go somewhere else. And that means a lot of lost business for the online slowcoaches. According to research from digital performance measurement firm Dynatrace, just a half second difference in page load times can make a 10% difference in sales for an online retailer. Read more at BBC News.