Lord & Taylor was named Platinum recipient of design:retail magazine’s Winning Windows award for its 2015 holiday window display in New York City. Second place, the Gold Award, was given to Bergdorf Goodman, while Bloomingdale’s was recipient of the Silver Award for third place. The judging is based on three criteria: originality and creativity; spirit of the season; and technical aspects of the execution.
The Lord &Taylor windows at 424 Fifth Avenue portray four animated scenes of warm and comforting holiday memories: A gingerbread kingdom,featuring a handmade oversized Victorian gingerbread house being held aloft by dozens of dancing gingerbread men;, an ornate mansion with 24 windows counting down the days to Christmas in which each window opens to reveal an iconic holiday image; a larger-than-life cuckoo clock that captures the midnight hour and the anticipation of what’s to come; and a peek inside the Sweets Shoppe, inspired by a traditional Parisian bakery and filled with decadent holiday treats – that come to life in an entertaining performance.
The Bergdorf Goodman windows, created by David Hoey, are entitled “Brilliant Kingdom” and feature more than seven million Swarovski crystals. Bloomingdale’s windows were created by floral designer Jeff Leatham and celebrate the five senses.
“I am thrilled that Lord & Taylor has received its first-ever Platinum Winning Windows award!,” said Denis Frenette, senior vice president, merchandise presentation for Lord & Taylor and Hudson’s Bay. “The holiday windows are a labor of love, and our gift to New York City—it’s wonderful for them to be recognized in this way amongst our peers. We are so glad that along the busy streets of New York, we are able to put a smile on the faces of all passers-by.”