L’Oreal Targets Male Beauty With Push Into New ‘Growth Engine’ Market

A newly-created South Asia Pacific and Middle East market will account for the majority of L’Oreal’s new business over the coming decade — with men making up a big part of that, the French cosmetics giant has said. The combined geographical zone — dubbed internally as SAPMENA — will cover 35 markets across South Asia Pacific, the Middle East and North Africa. Headquartered in Singapore, the new zone comes in response to shared consumer trends and growth opportunities, said the region’s president Vismay Sharma. Read more at CNBC.