Fashion brand Rupert and Buckley Clothing have teamed up with actor and Great Ormond Street Hospital Children’s Charity (GOSH Charity) ambassador, Tom Ellis. All the profits from the sale of the clothing range will be donated to GOSH Charity and its work supporting seriously ill children from across the UK treated at GOSH.
The range will be comprised of 25 organic and sustainable items, including clothes for men, women, and children. Rupert and Buckley and Ellis’s ambition is to raise over £100,000 through this initiative, with the money going towards the hospital’s most urgent needs. This includes funding vital support services at GOSH, such as the hospital’s dedicated Play team and family accommodation close by the hospital, to help create the best possible experience for families, at what can be an extremely worrying time.
British actor, Tom Ellis, renowned for his roles in Lucifer and Miranda, is a GOSH Charity ambassador, visiting the hospital, attending events, and participating in various fundraising initiatives for the last decade.
“I have had the privilege of being an ambassador for GOSH Charity for over 10 years now,” said Ellis. “It truly is one of the most special and unique children’s hospitals in the world. Every time I am there, the spirit of the children and the staff resonates through the wards and really shows how caring for people can be positive even in the most difficult of times.
“I have partnered with Rupert and Buckley because I not only love their clothes, but I am a huge supporter of their mission to be a carbon-neutral company,” added Ellis. “Raising money for people who need it whilst also working with a company who make beautiful clothes and are mindful of the environment is at the heart of this project.”
The range will be marketed from the end of March for six weeks before going live from May 1st. All the clothes will be sold to order, with a 4-week delivery, to ensure this project is as sustainable as possible and with zero wastage. Sustainability is a central part of this initiative and is important to Rupert and Buckley’s approach to fashion and Tom as a philanthropist, which includes working to offset the carbon emissions of the production and delivery to customers.
Alex Newman, CEO of Rupert and Buckley, said: “It is an honour to be working with GOSH Charity and Tom on this project. Tom and I decided to put this project together as fathers, not as a famous actor and a business owner. This sustainable clothing range allows people to wear the products to show support and unity for the families affected by childhood illnesses, as well as raising much-needed funds and awareness for the amazing care the hospital provides these families. As a father of three small children and with a friend’s young daughter currently being given world-class treatment at GOSH to save her vision, I couldn’t imagine a better beneficiary for this project.”