LUCKY BRAND RELEASES CAPSULE WITH CÓDIGO 1530 TEQUILA
Lucky Brand has teamed up with Mexican tequila brand Código 1530 on a new capsule collection.
The 22-piece collection includes men’s and women’s apparel, denim, and accessories with retails ranging from $39.50 for a trucker hat to $149 for men’s denim. The collection’s standout items are its tees which feature vintage imagery of agave harvesting in fashionably faded neutrals and earthy tones. There are also classic trucker hats, super soft graphic crewnecks and hoodies within the line, and Lucky’s signature 223 Straight jeans for men made in a pair of custom washes inspired by Código’s barrel-aged spirits round out the range.
“We’re really proud of how both our graphic tees and denim washes executed,” said Jimmy Carter, vice president of merchandising for Lucky Brand. “We selected premium fabrics in both categories and then, through an intensive wash and production processes, developed a well-loved, soft hand product offering that captures the essence of both brands.”
The new collection is now available at Lucky Brand stores and on luckybrand.com.
