Los Angeles-based denim and lifestyle brand Lucky Brand has announced an exclusive collaboration with country music power couple Tim McGraw and Faith Hill. The trio teamed up to create a collection emphasizing Americana heritage rooted in music and inspired by the pair’s longstanding career.
The collection features specially customized, one-of-a-kind denim styles, complete with embroidered touches of McGraw and Hill’s hit song lyrics. The denim pieces and reimagined tees bring out a playful side of the designs and take inspiration from Nashville print shops and throwback concert posters. The vintage-inspired collaboration is a nod to classic country music with a modern twist. The assortment includes: t-shirts, hats, jackets, tote bags, and jeans. Available in select Lucky Brand stores along the Soul2Soul tour schedule, the collection has already made waves across the U.S.
“It’s such an honor to be partnering with icons like Tim McGraw and Faith Hill, and we worked extremely close with them to create a truly unique collection,” said Kin Ying Lee, chief creative officer at Lucky Brand. “Throughout their careers, Tim and Faith have always remained authentic and true to their creativity, so we’re very excited to be celebrating their music and Soul2Soul Tour.”
“We had so much fun working together with Lucky Brand on the designs for the shirts and denim,” added McGraw and Hill. “We are very proud of every single piece in this line. The way they’ve dressed out each of the stores in our tour cities looks awesome. We can’t wait for everyone to see it!”
Lucky Brand will be hosting a national online sweepstakes on luckybrand.com where customers can enter to win VIP tickets to the Soul 2 Soul tour. The prizes include: 2 premium tickets to McGraw and Hill’s tour finale in Brooklyn, NY, a $500 Lucky Brand gift card, VIP passes, a meet & greet with McGraw and Hill, and more.