Lululemon CEO: To Really Pop Our Menswear Line, More Men Need To Know We Actually Have One

by MR Magazine Staff

For Lululemon to accomplish its ambitious plans to grow its menswear business, it needs to address a straightforward problem, CEO Calvin McDonald told CNBC on Tuesday. “We know our awareness and consideration within the men’s category is still low, and that is where the opportunity lies,” McDonald said on “Halftime Report.” Put another way: men just need to know Lululemon is selling stuff for them. Read more at CNBC.