Lululemon is getting into the personal care arena with a new product line. Unveiled on Tuesday, the athletic and wellness brand is now offering a variety of personal care products for its customers, following a successful test earlier this year. Designed to create solutions for athletes’ needs, the new dual-gender line consists of four products that focus on bridging the gap from sweat to everyday life.
Throughout the two-year research and development process, the brand’s new selfcare team spent time with athletes, ultimately recognizing a gap in the transition point from sweat to life where sweat-related skin and hair problems exist. Current products include a dry shampoo, deodorant, face moisturizer and lip balm which are available in full and gym size.
The product will be sold online at lululemon.com, in 50 Lululemon stores, at select studio partners in North America, and on Sephora.com. The partnership with Sephora extends Lululemon’s ability to reach new customers while partnering with an authority in the personal care space. In addition, the Lululemon Selfcare line of products has received the Clean at Sephora seal, certifying that they are free of ingredients like sulfates, parabens, and phthalates.
“Over the years, we’ve heard the feedback that transitioning from sweat to life isn’t always easy. Lululemon has always been in the work of creating solutions for sweaty problems and our Selfcare line is an extension of that approach,” said Sun Choe, chief product officer at Lululemon. “Like our apparel, Lululemon Selfcare has been designed with function at its core and created to support guests pre and post workout.”