Lululemon Expands Its Line Of Exclusive, Peculiar Shops

by MR Magazine Staff

Lululemon’s new lab looks nothing like its 363 other stores around the world. Nestled on a quiet street in New York’s NoHo neighborhood, it’s more posh fashion boutique than yoga pant peddler. Bicycles hang on a wall near the entrance, a nod to the city’s commuter lifestyle; sewing machines sit on tables in the back.
The new store’s unusual design is intentional, and the differences are reflected in its offerings. There’s no sign of the standard yoga pants and stretchy workout tops. Boxy black sleeveless tees, slouchy beige tanks, and monotone waterproof blazers eschew the traditional athletic aesthetic for a more sophisticated, off-duty sidewalk feel. Many items are more fashion-forward, or a bit bizarre, such as a hooded rain jacket that’s cropped at the bust. Read more at Bloomberg.