Lululemon’s Next Target Is Mindfulness For Men

by MR Magazine Staff

A lot of men who shop at Lululemon got their introduction to the brand through a woman. They were boyfriends or husbands who tagged along on a shopping trip, or a woman may have just gone ahead and bought them something herself. “About 40 percent of our men’s product sales today are to women,” says Stuart Haselden, Lululemon’s COO. “It’s an important catalyst for our men’s business, and has been in building it to where it is today.” Read more at Quartz.