LUXURY EYEWEAR BRAND OLIVER PEOPLES OPENS IN MANHATTAN’S BROOKFIELD PLACE
California-based luxury eyewear brand Oliver Peoples has opened its newest boutique in Manhattan in downtown retail development Brookfield Place.
The new 630-square-foot store carries a large array of sunglasses and opticals for men and women, including new styles from The Row collaboration and iconic Oliver Peoples frames that have been relaunched this year as part of the brand’s 30th-anniversary collection. As in its other stores, there is an on-site optician to help customers find and fit frames.
All of the Oliver Peoples boutiques have common design elements but each one is unique and is generally linked to the aesthetic of the city it is located in. For Brookfield Place, the inspiration came from the classic lofts of downtown Manhattan.
“I imagined the boutique as the apartment of a sophisticated and professional New Yorker,” said Giampiero Tagliaferri, creative director of Oliver Peoples Group. “Concrete walls, big glass windows, and hardwood floors are mixed in a juxtaposition of warm and cold tones. Accents of satin brass highlight the dark furniture. The geometry plays an important role in the boutique as well. I combined angular shapes like the hexagonal tiles, or the chandelier from Gabriel Scott with soft rounded Mid-Century elements like the furniture from Arne Jacobsen, Eero Saarinen, and the Eames, or the recognizable Oliver Peoples orbs. New York City can be hard and sharp-cornered, but also incredibly inclusive and soft at the same time, so I wanted the boutique to represent this very nature of the city.”
“We carefully considered Brookfield Place for our fourth New York City location and are very excited to introduce ourselves to the area,” added Rocco Basilico, CEO of Oliver Peoples Group. “As we endeavor to reach a new clientele, the downtown community of workers, compounded with the multitudes of visitors who flock to this exciting location makes a perfect fit for our brand.”
