Luxury Fashion Brands Are Going Green. But Why Are They Keeping It A Secret?

by MR Magazine Staff

The new green sensibility of Gucci represents the changing philosophy of its parent company, Kering — one of the largest luxury conglomerates in the world — and the luxury industry in general, including the biggest behemoth of them all, LVMH Moet Hennessy Louis Vuitton. But Gucci’s reluctance to make that shift evident — let alone exciting or sexy for its consumers — highlights the unsettled relationship between the luxury business and eco-fashion. The quiet changes at Kering and LVMH are laudable, experts say. But with its rapt audience of tastemakers and innovators — and its unique ability to create markets where none existed — luxury could do so much more. Read more at The Washington Post.