LVMH Closes Rihanna’s Fenty Fashion House

LVMH has officially announced the closure of Rihanna‘s ready-to-wear luxury fashion brand, Fenty. The news comes just two years after its launch. Fenty was the first fashion house since Christian Lacroix in 1987, to have started from scratch under the LVMH name. Known for its high-end prices, the LVMH-backed brand was unable to appeal to Rihanna’s broad fan base. The luxury house and singer reportedly came to a mutual decision to end the brand, as confirmed in a released statement from LVMH, “Rihanna and LVMH have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions.” Read more at Hypebeast.

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