MACK WELDON DEBUTS AIRKNITX LINE FOR EQUINOX
Men’s loungewear and underwear e-commerce brand Mack Weldon is debuting AIRKNITx, its first activewear series to be sold at retail, through upscale fitness gym Equinox. It will also be available at mackweldon.com.
The AIRKNITx series includes underwear (in both boxer brief and brief styles), a crew neck t-shirt and socks; they are respectively priced at $28, $22 and $24.Colors include grey heather, blue heather and redwood heather.
AIRKNITx products are composed of a unique microfiber blend. Key features include a high-stretch microfiber zone engineered for maximum breathability, a flyless pouch for ultimate support, plus moisture wicking and anti-bacterial technology.
“Guys are active all day, every day, so we created a product that is as suited for the boardroom as it is for the bedroom,” said Matthew Congdon, vice president of design for Mack Weldon. “Our customers want a hybrid product that complements their active lifestyle.”
