Macy's Herald Square
by Brian Lipton
Macy's Herald Square
Macy’s Herald Square

National retailers Macy’s and the Gap have announced how they plan to support LGBTQ Pride Month, which runs until the end of June.

Macy’s will hold a series of in-store events, including Pride festivities that will highlight the latest fashions, support local charities and feature personal appearance, as well take part in 23 parades around the country. It will also offer financial support to The Trevor Project, which is the leading national organization providing crisis-intervention and suicide-prevention services to LGBTQ youth ages 13 to 24, and will sponsor TrevorLIVE, the foundation’s semi-annual gala in Los Angeles and New York City.

Additionally, customers can shop the Levi’s x Pride Collection, which took inspiration from the AIDS Memorial Quilt; tanks and tees from Hybrid, a fashion collection with attention-grabbing graphics designed to fight intolerance with expressions of love; and Proposition Love jewelry, which supports the fight for LGBTQ equality by donating 10 percent of profits to organizations that benefit such causes as marriage equality.

Meanwhile, Gap and the United Nations Foundation have announced a new partnership to raise awareness and funds for UN Free & Equal, a program of the Office of the United Nations High Commissioner for Human Rights (OHCHR) to promote equal rights and fair treatment for lesbian, gay, bisexual, transgender, and intersex (LGBTI) people globally.

As part of Gap’s Pride campaign, 30 percent of net sales from Gap brand’s Pride t-shirts will be donated to the UN Foundation to benefit Free & Equal. T-shirts will be available online as well as select stores in the U.S., Canada, France, Hong Kong, Italy, Taiwan and the U.K. Pride t-shirts will be available through October while supplies last.

Additionally, Gap Inc. brands, which include Athleta, Banana Republic and Old Navy, will offer special Pride-themed eGift Cards this year. For every Pride eGift Card sold during the month of June, $2 will be donated to the UN Foundation in support of Free & Equal up to $25,000.