Macy’s has begun opening new Backstage locations, with plans for 45 shops within Macy’s stores in 10 states this year, on the way to its target of 270 nationwide. That’s 10 more than the department store had originally planned, according to a note emailed to Retail Dive. The company is also planning more stand-alone Backstage locations, Macy’s CEO Jeff Gennette said Wednesday during J.P. Morgan’s 7th Annual Retail Round-Up conference. Macy’s launched the off-price banner in 2015, as retailers in the segment consistently took market share from department stores. Read more at Retail Dive.