This June, Macy’s annual national Pride + Joy campaign will honor the LGBTQ community with numerous special initiatives, including a customer-centric give-back program designed to raise funds and awareness for The Trevor Project, which is the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning young people.
In addition, Macy’s will celebrate Pride with exclusive merchandise available at select stores, on macys.com and its app. Rainbow patterns and bold colors will abound in exclusive and curated merchandise from many of its premier brands across apparel, shoes, accessories, beauty, home, and tech. Additionally, STORY at Macy’s, the company’s all-occasion gift destination, will feature Pride-inspired products from a host of small and LGBTQ-owned businesses including Ash & Chess, The Phluid Project, A Tribe Called Queer, and Stuzo.
Macy’s will also be involved at local community Pride parades in select markets nationwide, including NYC’s Virtual Pride March. The company will also host various special live and virtual events, including a June 8 concert featuring performances from Broadway stars Anthony Rapp, Telly Leung, Jenn Colella, and Ariana DeBose.
Moreover, the store’s famed Broadway windows and façade at its Herald Square flagship will be decked out with the colors of the Progress Pride flag and will take part in the interactive virtual event showcasing highlights of the annual march. Macy’s Pride campaign will also be commemorated via curated advertising, banners, and window treatments at other select stores nationwide.
“At Macy’s, we believe in love, respect & inclusion, values that help us better reflect and honor the contributions and lives of our LGBTQ colleagues, customers, and the communities we serve. Through focused initiatives, we continue to make meaningful change that positively impacts the lives of the LGBTQ community,” said Shawn Outler, Macy’s chief diversity officer. “Macy’s joins in celebration with the LGBTQ community during our annual Pride + Joy campaign, as a testament to the power of our shared community as we live out loud and proud during Pride Month and all year-long.”