MACY’S HERALD SQUARE TO UNVEIL “CHARLIE BROWN CHRISTMAS” HOLIDAY WINDOWS AND POP-UP
Macy’s Herald Square will unveil its Broadway windows featuring animated scenes from the 1965 television special “A Charlie Brown Christmas,” on Friday, November 20.
The famed retailer is continuing its long history of teaming up with the “Peanuts” brand this year with some extra flourishes. “A Charlie Brown Christmas” is the theme that will also decorate the holiday windows at Macy’s downtown stores in Boston, Chicago, Philadelphia, Salt Lake City, San Francisco and Washington, D.C. In addition, Snoopy cold-air inflatable balloons will adorn marquee entrances at Macy’s flagships in New York City and San Francisco, and the beloved beagle will be a featured character at a series of in-store special children’s events from coast-to-coast.
Moreover, pop-up shops featuring “Peanuts” merchandise will open this month in eight Macy’s stores, including Herald Square, Center City Philadelphia, and State Street Chicago, while special “Peanuts” plush toys will be sold in over 600 stores.
Finally, a new Snoopy’s Doghouse will float debut this year in the 89th Annual Macy’s Thanksgiving Day Parade. The float highlights signature elements of “A Charlie Brown Christmas, ” including Snoopy’s dog dish brimming with delicious bones, an oversized version of Charlie Brown’s Christmas Tree, and Snoopy’s ornately decorated doghouse. Along for the ride on the new float will be Charlie Brown, Lucy and Linus.
“Together Macy’s and Peanuts have a long history of entertaining generations of fans, dating back to the first-ever Snoopy balloon in the 1968 Macy’s Thanksgiving Day Parade,” said Amy Kule, group vice president, Macy’s Parade & Entertainment Group. “This year, we are celebrating the milestone anniversaries of this American treasure by putting Peanuts and its beloved characters front and center during the holidays at Macy’s, with featured roles in a host of our most beloved holiday traditions – from our collectible plush and animated holiday windows to our iconic Thanksgiving Day Parade.”