Macy’s Herald Square unveiled a major renovation to its iconic 34th Street flagship main floor men’s destination. The reimagined store layout sees the removal of dress furnishings from the main floor. In the category’s place is a range of new products, fashion-forward brands, and a curated space highlighting trends called The Park.
“This reimagination sets the bar with our men’s customer,” said Mark Stocker, general business manager of men’s and kids. “We’re transforming his shopping experience, and I’m excited to see the concept rolling out to the remaining flagships with great fashion expressed in every Macy’s.”
Macy’s new 14,500 square-foot main floor experience aims to serve as a lifestyle hotspot for the fashion-conscious, urban customer to be inspired and discover new brands and fashion in a trendy setting. The space features new additions like Scotch & Soda, Coach men’s apparel, and a premium denim zone with J Brand, 7 For All Mankind, Fidelity, Naked & Famous Denim, as well as a revolving door of new brands including Desigual, Avirex, Paisley & Gray, INC Onyx, Goorin Bros, Brooklyn Brigade and more, hosted in The Park.
The Park is a 4,500 square-foot hub within the experience that features on-trend men’s fashion and completely refreshes every eight to 12 weeks. The Park provides shoppers the opportunity to build outfits from head-to-toe across apparel, accessories, shoes, and more. It will also live online at macys.com/thepark.
“Macy’s curated assortment inspires our customer to express himself through fashion, while showing him how to effortlessly wear head-to-toe looks,” said Durand Guion, vice president of Macy’s fashion office. “We know that he loves to shop according to his style, is drawn to elevated fashion and continues to trust us to offer everything he needs, including the best brands and must-have items to update his wardrobe.”