MACY’S LAUNCHES EXPANDED REEBOK ASSORTMENT NOW AVAILABLE IN STORES AND ONLINE
Macy’s is expanding its partnership with Reebok, elevating its iconic activewear brand with a deepened range and exclusive product offerings. The collection includes sportswear and activewear for men and women, including extended sizes that span fitness, lifestyle, and various training categories. In addition to the expanded assortment, Reebok will also develop products and capsule collections exclusively for Macy’s. Starting today, customers can shop the sportswear assortment, which includes shirts, jackets, joggers, leggings, sports bras, accessories, and more at prices ranging from $25 to $85 on macys.com, the Macy’s mobile app and at select Macy’s stores nationwide.
“We are thrilled to expand our partnership with Reebok, a brand with a very rich heritage that is having a big moment,” said Rachel Leinwand, Macy’s vice president of merchandising Active, Basics, Outdoor. “We are collaborating with Reebok in the design process to bring exclusive products to our customers. The partnership with Reebok expands our sportswear and activewear assortment in a space where Reebok has authority, giving our customers more ways to own their style.”
“The Macy’s consumer will now have access to more Reebok styles than ever before, furthering Macy’s as the premiere destination for performance and lifestyle essentials,” said Portia Blunt, Reebok VP Apparel. “As part of our partnership, Macy’s will have exclusivity on some of our top apparel collections, including our award-winning Lux franchise, with more exclusive designs and collections in-store and online coming in the seasons ahead. This is just the beginning of our expanded partnership, and we are excited for what’s to come.”
The Reebok collection features fashion-forward pieces from matching sets to laid-back loungewear. The assortment focuses on minimalism and comfort while also prioritizing performance sports and materials with a stylish edge. Reebok’s exclusive designs for Macy’s will lean into Macy’s elevated fashion moment, which the retailer has coined as “Dark Mode.” The offering includes Reebok’s Shine and Lux sports bras and leggings for the fitness enthusiast or street-style maven. With sleek and retro designs, the collection elevates any look, making it the perfect choice for a variety of sporty styles that easily transition on and off the court.
