MACY’S LAUNCHES ‘THE GILTY DROP’ HOLIDAY COLLECTION

by John Russel Jones

How’s that song from “Rudolph” go? “Silver and gold means so much more when I see silver and gold decorations…” on everybody? With our apologies to Burl Ives, Macy’s has hit on one of the most festive trends of the season, releasing a cross-department collection called “The Gilty Drop,” a limited-edition curation of gold apparel and accessories created exclusively for the retailer.

The Gilty Drop collection features top holiday gift-giving brands for men, women and kids including Levi’s, Guess, Reebok, and more luxury market brands across fashion, beauty, and lifestyle categories. 

This is the first time Macy’s has developed product specifically and exclusively for its LiveStyle channel which showcased the collection today.