by Christopher Blomquist

1439237880_frontrow811It produces an annual pyrotechnics display and a massive Thanksgiving Day parade. Now Macy’s is adding a fashion show during New York Fashion Week to its list of spectacular special events.

The department store chain has announced that it will stage “Macy’s Presents Fashion’s Front Row” at The Theater at Madison Square Garden at 7:30 p.m. on Thursday, September 17. The live extravaganza will spotlight Macy’s fashion with music and dance numbers by well-known names and will be open to the public. The show will also air on the E! network on September 23 at 8 p.m.

“We are thrilled to celebrate New York Fashion Week with a spectacular event that will bring the high-fashion runway closer to fans everywhere,” said Macy’s chief marketing officer, Martine Reardon, in the official announcement . “Macy’s Presents Fashion’s Front Row will ignite the catwalk in a celebration of fashion and music, featuring the hottest styles for fall, as well as fantastic music and dance performances that make that elusive front row seat during Fashion Week a possibility for all.”

The show will be a combination of men’s and women’s styles and feature designs by I.N.C. International Concepts, Levi’s, Ryan Seacrest Distinction, Tommy Hilfiger and Heidi by Heidi Klum Intimates, among others. Musician Nate Ruess, lead vocalist of the pop band Fun, has already been signed to perform and will be joined by other acts to be announced later.

Tickets to the event will cost $55 or $80 each and will go on sale to the general public via Ticketmaster on August 21. A presale for select credit card holders will commence on August 14.

Macy’s will donate 100% of the proceeds to Broadway Cares/Equity Fights AIDS and the Council of Fashion Designers of America (CFDA) Foundation.

Related in-store shopping events and celebrations will take place at Macy’s stores nationwide between September 24 and 26 and television viewers will also be able to instantly purchase the runway looks by visiting during the E! broadcast.