by Brian Lipton
Macy's Herald Square flagship
Macy’s Herald Square flagship

Macy’s Inc. has announced two new executive appointments.

Peter Sachse, who has served over the past year as chief innovation and business development officer, will assume a new role as chief growth officer, reporting to Macy’s, Inc. president Jeff Gennette, effective immediately. In this new position, Sachse will oversee all Macy’s merchandising, as well as Macy’s Backstage, Bluemercury and international expansion.

Meanwhile, Justin S. MacFarlane has joined Macy’s effective today in the new position of chief strategy, analytics and innovation officer, reporting to Gennette. He will be a member of the company’s executive committee and will be responsible for Macy’s strategic development, consumer and customer research, data analysis, innovation and the development of future new business opportunities.

Among Sachse’s direct reports will be Tim Baxter, Macy’s chief merchandising officer, a member of the company’s executive committee who will continue to lead all omnichannel merchandising efforts and vendor relationships, as well as product and pricing strategies, with additional opportunity ahead as the company amplifies its product strategies across new customer touchpoints domestically and internationally. Also reporting to Sachse will be Marla Malcolm Beck, chief executive officer, and Barry Beck, chief operating officer, of Bluemercury, as well as Vanessa Lefebvre, senior vice president for Macy’s Backstage, and Dustin Jones, newly appointed managing director of Macy’s China Limited.

“These two new positions will enable us to move farther and faster in stimulating profitable sales growth in our company,” said Terry J. Lundgren, chairman and chief executive officer of Macy’s, Inc. “Each role is critical to our ability to position the company’s brands for success in a consumer marketplace that continues to evolve in profound new directions for omnichannel retailing.”