MACY’S PARTNERS WITH OLYMPIAN SHAUN WHITE ON NEW CAPSULE COLLECTION

by Brian Lipton

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Macy’s and two-time Olympic Gold Medalist Shaun White have joined forces to create WHT SPACE, an exclusive menswear line that reflects White’s adrenaline-pumping, eclectic style. The limited-time collection will be available in approximately 175 Macy’s stores and on macys.com in mid-June.

The capsule collection is comprised of directional takes on wardrobe essentials, including abstract print short sleeve wovens, statement T-shirts, and embellished bomber jackets. Items will range in price from $24-$29 for tees, $49-$59 for woven shirts, $59-$69 for denim and $89-$299 for outerwear.

“Shaun White is an icon in the world of extreme sports, and his cool style is emulated by fans around the world,” said Durand Guion, Macy’s vice president/fashion director of men’s. “WHT SPACE puts a twist on casual and offers product that is effortlessly stylish and as dynamic as Shaun is.”

“This line for Macy’s is exciting for me because it represents what I’m wearing now—my style and my taste,” said White, who is also CEO of Shaun White Enterprises, and the owner and operator of air + Style, an international music and sport festival. “Macy’s is such an iconic brand and my first choice for a home for this line.”